Thursdays
at 1pm EST
from June
25th to
August 13th
the YouTube lab
An 8-week course with Lucie Fink - two-time TEDx speaker, full-time content creator, and host of multiple award-winning YouTube series.
launch your dream YouTube series
launch your dream YouTube series
A platform that builds real connection
YouTube is where I built my career. Not through viral moments, but through consistent storytelling and a series people wanted to come back to week after week.
Unlike platforms built for quick consumption, YouTube rewards depth, personality, and trust. Your videos don’t disappear, they compound, helping new viewers discover your work long after you publish. Whether you’re building a business, brand, or just a creative outlet, a YouTube series creates momentum that lasts.
What’s inside
This 8-week program will help you finally launch the YouTube channel you’ve always dreamed of — with structure, support, and a step-by-step framework that takes you from idea to “OMG, I’m finally doing this.”
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the vision
Define your vision and audience
Get crystal clear on what your channel stands for and who it’s speaking to. You’ll clarify your message, refine your niche, and understand exactly why viewers will choose you, so the content you create feels aligned, intentional, and instantly resonates.Uncover your signature series
Learn the anatomy of a repeatable, identifiable video format — the kind of show within your channel that viewers recognize instantly. We’ll develop your signature series together so you’re never staring at a blank Google Doc unsure of what to film.Weekly Live Group Coaching Calls
You’ll learn, workshop, ask questions, and get feedback in real time. You’re not doing this alone, you’re building your channel alongside a community of creators with me guiding you every week.
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THE PRODUCTION
On-camera coaching
If being on camera feels awkward or intimidating, this part will change everything. You’ll learn how to speak naturally, show your personality, build connection, and reduce performance anxiety. I’ll coach you in real time so you feel confident, grounded, and like yourself on camera.Production support
From outlining your ideas, to planning your shots, to filming without overthinking, to cleaning up your footage — you’ll be supported through every step of creating your series.Video editing masterclass
A practical crash course in editing your videos in Adobe Premiere, taught in a way that takes out any overwhelm. You’ll learn pacing, storytelling, cuts, color, audio, graphics, and exporting.
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THE PLATFORM
Channel optimization essentials
Set your channel up for success from day one. You’ll learn how to optimize your homepage, playlists, descriptions, tags, and metadata so YouTube knows exactly who to show your content to. We’ll also cover thumbnails, titles, SEO, and everything that affects discoverability.YouTube monetization
Get a behind-the-scenes look at everything happening inside the YouTube backend. You’ll learn analytics, retention metrics, traffic sources, the algorithm basics, monetization thresholds, AdSense, and when to start thinking about sponsorships and brand deals.Multi-platform strategy
Learn how to use TikTok, Instagram Reels, Shorts, and email to support and grow your YouTube channel. You’ll repurpose content the smart way, create cross-platform funnels, and build a brand ecosystem that makes every piece of content work harder for you.
this could be you
where you’ll be in just 8 weeks
A launched YouTube channel
Two complete videos posted (or ready to post)
A clear brand identity and channel strategy
A repeatable video format you can grow with
A six-week content calendar
On-camera confidence
A community of creators doing this alongside you
Does this sound like you?
You’re constantly guessing where to get started.
You’re scared to show up on camera.
You don’t know how to edit.
Your life is too busy and you need a system.
You don’t even know what your channel should be about but you want one.
You’re a notorious overthinker.
Everyone tells you that you should host your own show.
You dream of being an on-camera personality.
from the girl behind Refinery29’s Try Living with Lucie
I live and breathe YouTube. My entire career was built on the back of two successful YouTube series that brought me loyal fans, loads of revenue, and more opportunities than I could ever imagine. After more than a decade of experience, 530K+ subscribers, and 196M+ views later, I’ve taken everything I’ve learned and turned it into a clear, actionable roadmap to help you launch your own series. What’s your version of Try Living with Lucie?
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The next 8-week session begins on June 25th. Can’t make it? We’ve got you! We’ll send live meeting replays so you can experience the course in your own time. Click below to secure your spot and make the first deposit on your tuition.